ABOUT
US
DOLL, MORE THAN AN EMOTION
Soom Korea was founded in 2002 as a specialized ball-jointed doll development company with creative technology and high-quality manufacturing capabilities.
Soom Korea’s goal is to combine independent technology development and artistic talent to provide “Doll, more than an emotion” to doll lovers around the world. We will continue to do our best to meet your trust and expectations by creating more beautiful and attractive dolls with continuous challenges and passion.
MISSION
STATEMENT
Soom Korea dreams of becoming the best doll art brand. With advanced technology and unique design, we provide dolls more than just emotion. We would like to communicate with customers and stay by their side with a beautiful appearance that seems to have the breath of life.
CORE
VALUE
INSPIRATION AND CONNECTION
We value inspiration and connection, and deliver new ideas and emotions to our customers. We strive to create a culture that fosters meaningful relationships through communication with our customers.
EMOTION AND TECHNOLOGY
We create innovative and unique products and services by harmoniously combining emotion and technology. We provide customers with outstanding experiences through innovative experiences that utilize both human-centered approaches and cutting-edge technological advancements.
INNOVATION AND CHANGE
We pursue innovation and change, explore new possibilities and take on challenges that go beyond convention. We embrace continuous improvement, adaptation, and forward-thinking to drive growth and success. We anticipate and respond to competitive threats and seize new opportunities to become industry leaders.
ORIGINALITY AND CREATIVITY
We value originality and creativity, delivering differentiated experiences in all areas. We value diverse perspectives, backgrounds, and experiences, and explore unconventional approaches to drive groundbreaking innovation. We drive market success by creating unique value that resonates with customers.
COOPERATION AND COMMUNICATION
By working with professionals from various fields, we enhance communication with our customers and promote innovation and diversity in art projects. Through collaboration among team members and open communication with our customers, we create better results.
GLOBAL EXPANSION
We actively enter the global market and provide emotional and amazing products to customers in various regions. We secure international influence by building, expanding and growing our brand in the global market.
QUALITY
We provide high-quality products to give our customers the best experience. We strictly manage quality and put customer trust first. We always do our best for customer satisfaction and safety.
our
brand
Our
Intellectual
Property
SOOM owns extensive intellectual property rights for our creations in the ball-jointed doll industry. Our intellectual property rights represent our commitment to constantly innovate and reinvent ourselves to create better dolls.
