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Mini Review: THE GEM x HFW – MINIATURE COUTURE

Hello, Soom members! 🙂 Last October, SOOM collaborated with Hongik University Fashion Design graduates to host a special exhibition titled “THE GEM × HFW : MINIATURE COUTURE” at the SOOM Creative Lounge. This exhibition was a collaborative project, reimagining the experimental and creative clothing of student designers on the newly developed Hyper Gem doll body. 

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Introducing SOOM’s New Logo!

  Thank you for loving our doll. In addition to the newly integrated website, there has been another big change for Soom Korea, which is the rebranding of Soom Korea. Since its establishment in 2002, Soom Korea is a doll brand that has delivered inspiration to 69 countries around the world with ball-jointed dolls

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Warning About Unauthorized Reproductions of Dolls

Thank you for loving our dolls. We would like to address an important matter regarding the unauthorized reproduction of SOOM dolls. ❝Devotion cannot be duplicated❞ Recently, unauthorized reproductions of SOOM dolls have been found circulating on certain online platforms. This is a deeply regrettable situation. At SOOM, our ball-jointed dolls are far more than simple

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2021 Little Gem Renewal Body (Girl)

    2021 Little Gem Renewal Body – Girl             Old & Renewal Little Gem Body Comparison       Designed and made by SOOM © 2020 SOOM Korea Inc. All rights reserved.

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2021 Little Gem Renewal Body (Boy)

      2021 Little Gem Renewal Body – Boy                         Old & Renewal Little Gem Body Comparison       Designed and made by SOOM © 2020 SOOM Korea Inc. All rights reserved.

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