Warning About Unauthorized Reproductions of Dolls

Thank you for loving our dolls.
We would like to address an important matter regarding the unauthorized reproduction of SOOM dolls.

❝Devotion cannot be duplicated❞

Recently, unauthorized reproductions of SOOM dolls have been found circulating on certain online platforms. This is a deeply regrettable situation.
At SOOM, our ball-jointed dolls are far more than simple toys. They are works of art, brought to life over the course of more than 20 years through the passion and craftsmanship of countless artists. Their value stems from the creativity and meticulous effort poured into every piece.

The act of reproducing and selling such creations without permission is a serious violation of creators’ rights.
Not only does it cause direct damage to SOOM, but it also harms many other original doll brands and makes it increasingly difficult to deliver better products to our customers.

Thankfully, many of our customers are aware of the seriousness of this issue. By firmly refusing to purchase unauthorized products and actively reporting them, you are helping to protect SOOM and its values. We are deeply grateful for your support and care. At SOOM Korea, we continue to take a wide range of proactive measures to prevent the spread of unauthorized reproductions.

SOOM’s Intellectual Property Protection Measures

1. Global Trademark & Copyright Registration
We have established a legal protection framework by registering our trademarks and copyrights in Korea, the United States, China, Japan, and major Southeast Asian countries.

2. AI-Based Counterfeit Monitoring System
In collaboration with MarqVision, an IP protection firm trusted by global luxury brands, we monitor counterfeit activity in real-time using advanced AI technology.

3. Smart Authentication System
Since 2009, we have operated an online product authentication service. In 2020, we began issuing separate certificates for doll heads and bodies. In 2021, we introduced smart chips embedded directly in the dolls to allow verification without the need for a physical certificate.

4. Customer Reporting Program – No More Fake Campaign   
To help prevent harm caused by counterfeits, we encourage you to report any suspicious items via the link below. We will investigate swiftly and take appropriate measures to block their sale.

Report a Counterfeit Product →

Risks of Purchasing Counterfeit Dolls

Unauthorized reproductions may lead to the following issues, so please take extra care.

1. Health & Safety Hazards
Unverified and harmful materials may be used, posing risks such as skin irritation or health problems.

2. Inferior Quality
Counterfeit dolls often lack proper finishing and durability, making them more prone to damage.

3. Compatibility Problems
Reproduction can cause changes in size or proportions, which may result in poor compatibility with clothes, wigs, and accessories.

4. Limited Support
If the doll cannot be verified as genuine, after-sales service is not available, and many artist services such as makeup may also be restricted.

How to Avoid Counterfeit Products

1. Be cautious of products that are significantly cheaper than the official price.

2. Dolls that are discontinued or no longer available for purchase are being sold continuously, they may be counterfeits.

3. SOOM dolls are sold only through our official website.

4. For secondhand purchases, always check the certificate of authenticity and verify the item on our official site.

SOOM will continue striving to uphold your trust through honest craftsmanship and dedicated protection of our original works.
We thank you once again for your warm interest and ongoing support.

SOOM